Insights
This is where I write about the conversations I am having with law firm leaders and marketing teams.
I recently ran a workshop for senior marketing and business development leaders from a group of law firms. Every firm in the
Why AI Success Depends on Leadership, Not Technology Ninety-five percent of legal professionals believe generative AI will be central to their organisation’s
Overwhelmed by AI? Just take one bite. Last week, three different colleagues sent me variations of the same ChatGPT update. Each message
In the Age of digital marketing and AI, legal directories still matter n an era dominated by digital marketing, social media and
The Rise of the Fractional Legal CMO The time has passed when legal marketing teams were viewed only as a cost. Today,