Growth, marketing and AI strategy for law firms.
Helping law firm leaders win work, deepen client relationships and integrate AI with confidence.
Grounded in senior legal marketing leadership and strategic advisory experience.
25+ years in legal marketing and BD
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Trusted by UK & International Firms
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Principal, Edge International
AI is moving faster than most firms.
Technology alone does not drive growth. Clear positioning, consistent business development and trusted client relationships remain decisive. I help leadership teams align these fundamentals with practical AI integration so performance improves without compromising professional judgement or commercial focus.
How We Can Work Together
Engagements typically begin in one of three areas, depending on your role, your firm’s priorities and the level of support required.
AI for Leadership and Rainmakers
AI for business development and client strategy, not legal drafting.
Supporting lawyers and law firm leadership to use AI to strengthen preparation, sharpen client strategy and improve business development discipline. The focus is measurable growth, clearer positioning and better follow-through while maintaining professional judgement.
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AI Integration for Marketing and BD Teams
Structured AI capability for marketing and BD teams.
Helping teams move from informal experimentation to disciplined integration across research, proposals, content and internal workflows. The outcome is greater consistency, improved efficiency and alignment with firm-wide commercial priorities.
Explore Team Programmes
Strategic Marketing and BD Services – AI Integrated
Senior marketing and business development consultancy for firms that need direction, execution or fractional leadership.
This includes growth strategy, positioning, BD coaching, legal directory support, and leadership guidance. AI is integrated where it enhances quality, efficiency and insight, but human judgement remains central.
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Grounded in Legal Reality
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Years advising law firms
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Professionals trained in AI
UK & Int'l
Markets served
“Vikki delivered a fantastic AI workshop for my team. We learned so much and are now working with her to put it into action.”
Marketing Director
Leading London IP Firm
“Vikki helped us move from 20th century marketing to 21st century success.”
Senior Partner
Top 200 UK Law Firm
About
I’ve spent over two decades helping law firms grow — building marketing functions, developing BD capability and strengthening the client relationships that matter.
As AI changes what’s possible, I help leadership teams make sense of it and act on it commercially.
Find out more about me