Who I Am
Who I Am
Strategic advisor to law firm leaders
Experience at a Glance
25+ years in legal, marketing and business development
Former senior marketing and BD leader inside law firms
Founder, Legal Linchpin (est. 2020)
Principal, Edge International Global Consultancy
Clients across UK and international boutique and mid-size firms
Regular speaker at conferences and leadership events
What I Do
I help law firm leaders grow with more discipline — across business development, marketing and AI strategy.
What that means in practice:
- Modernising BD and marketing approaches
- Aligning teams around clear commercial priorities
- Integrating AI where it genuinely strengthens performance
How I Got Here
A long view of how technology really changes things
My career started in the early internet era. I built and sold a web development agency in the 1990s, working with well-known UK brands before moving into the legal sector in 2002.
That experience gave me a long view of technology cycles. I’ve seen genuine transformation and inflated promise. It shapes how I approach AI today: I’m interested in what actually strengthens performance, not what sounds impressive.
Since 2002, I’ve worked both inside firms and alongside them building marketing and BD functions, leading rebrands, coaching lawyers on client development, and advising on strategy at leadership level. That combination of hands-on delivery and senior advisory work is what I bring to every engagement.
Why My Work Has Evolved
The fundamentals haven't moved. The context has.
The legal market is in a period of real change. AI is reshaping how marketing and business development are done but the fundamentals haven’t moved: clear positioning, trusted client relationships, consistent visibility.
My work now focuses on helping leadership teams integrate AI in ways that strengthen commercial performance. Not as a technology project. As a business decision.
How I Work
I align the moving parts
In practice, I get into the detail, understand the dynamics of your firm, and work alongside your people to make it happen. I bring experience, perspective and a practical approach to making change stick.
Who I Work With
The right fit matters.
01
Marketing and BD teams that need senior-level direction
02
Managing partners and practice heads who want a straight-talking sounding board
03
Small to mid-size firms looking for realistic, experienced advice
04
Larger firms that need an outside perspective
05
Firms across multiple jurisdictions — I understand what translates across markets and what doesn't
What Clients Say
“Vikki helped us move our firm’s marketing from a 20th-century mindset to a 21st-century one.”
Senior Partner
UK Commercial Law Firm
Partner
Construction Law Firm
Partner
Boutique Law Firm