AI Ethics

How I Use AI 

AI is part of how I work. This page explains my approach so clients and visitors know what to expect. 

My Starting Point 

I have been working with AI tools since they became genuinely useful for professional work. My approach has always been the same: use it where it adds real value, apply proper judgement to everything it produces, and be transparent about where it has played a role. 

AI does not replace experience or professional judgement. It supports them. 

How I Use AI in My Own Work 

I use AI to support research, test assumptions, structure thinking and refine early-stage material. It helps me prepare more thoroughly and work more efficiently. 

Everything AI assists with is reviewed, edited and taken responsibility for by me. I do not publish or send anything that has not been through that process. If a piece of work is substantially AI-assisted, I will say so where it is relevant to do so. 

How I Use AI in Client Work 

When working with clients, I introduce AI only where it adds practical value and fits the firm’s standards and risk appetite. I do not apply it indiscriminately or without discussion. 

I am open about where AI has supported any work I deliver. Clients can always ask. 

What I Do Not Do 

I do not use AI to generate advice, analysis or recommendations that I have not personally reviewed and stand behind. I do not use client information to train AI models or input sensitive or confidential material into public AI tools without appropriate precautions. 

An Evolving Area 

AI is developing quickly and my practices evolve with it. I treat it as a serious professional tool — which means applying the same standards to AI-assisted work as I would to anything else I put my name to. 

If you have questions about how I use AI in a specific engagement, I am always happy to discuss it. 

Questions?