International

International Work

Working across legal markets with experience of what actually translates

My work extends well beyond the UK. Over more than 25 years I have advised law firms across Europe, North America, the Middle East, Asia and beyond on marketing strategy, business development, profile-raising and positioning in competitive international markets.

How I Work Internationally

I bring practical experience of what works across different legal markets and what doesn’t translate. Whether a firm is looking to strengthen its international BD approach, improve performance in global directories, build profile with clients in new jurisdictions or develop a more coherent international marketing strategy, I understand the dynamics involved.

In practice, international engagements typically focus on:

International Marketing and BD Strategy

Helping firms define their positioning and growth priorities across multiple markets, with a realistic understanding of what is achievable in each.

UK Market Entry and Profile Building

Supporting overseas firms looking to strengthen their presence with UK-based clients, referrers and intermediaries, including directory strategy, profile raising and BD approach.

Connections and Introductions

Through long-standing relationships across jurisdictions, I can provide informed introductions and context for firms navigating unfamiliar markets.

Edge International Global Consultancy to Law Firms

I am a Principal at Edge International, a global consultancy working with law firm leadership on strategy, governance and long-term performance. Edge works primarily at board and partnership level with firms ranging from boutiques to some of the largest in the world, across the UK, Europe, North America, Latin America, the Far East, Australasia and Africa.

My contribution within Edge centres on growth strategy, marketing, reputation and the practical integration of AI into client development as part of broader leadership conversations about long term growth.

Legal Network International (LNI)

I have a long-standing advisory relationship with Legal Network International, supporting a global network of over 50 independent law firms. This includes strategic guidance on marketing and BD, raising the profile of member firms and strengthening the network’s collective positioning.

This relationship gives me a practical understanding of how independent firms operate across different jurisdictions and what they need to compete effectively in their local markets and internationally.

Ready to Talk?

If your firm is thinking about international growth, UK market positioning or cross-border BD strategy, I’d be happy to have a conversation.