Marketing and BD Consultancy
Legal Marketing and Business Development Consultancy
Strong growth in a law firm depends on clear positioning, disciplined business development and consistent execution. I provide senior-level consultancy to firms that want experienced direction rather than fragmented initiatives.
My work is grounded in more than 25 years advising law firms across the UK and internationally. I understand partnership dynamics, reputation risk and the commercial pressures that shape decisions.
Where AI strengthens the quality of my work or the speed of delivery, I use it.
What I Work On
Growth Strategy and Market Positioning
Working with firms and practice groups to define target sectors, sharpen competitive positioning and build practice-level growth plans that partners understand and support.
Business Development Training and Coaching
One-to-one coaching and group training for lawyers at all levels, from partners working on live opportunities to associates building early commercial confidence. Delivered individually or across international teams.
Legal Directories and Rankings
Strategic oversight and project management of Legal 500 and Chambers submissions, from positioning and narrative through to referee strategy and partner coordination.
Fractional Marketing Leadership
Senior marketing oversight for firms that need direction and accountability without a full-time hire. I work alongside managing partners and boards, or existing marketing teams making sure marketing activity is aligned to commercial priorities and delivers tangible progress.
What Clients Say
“Vikki helped us move our firm’s marketing from a 20th-century mindset to a 21st-century one.”
Senior Partner,
UK Commercial Law Firm
“Her guidance on legal directory submissions has been invaluable.”
Partner,
Construction Law Firm