AI for Marketing and BD

AI for Legal Marketing and Business Development Teams

AI is rapidly changing how marketing and business development operate in law firms. Many teams are experimenting, but few have clear direction, shared standards, or structure.

I work with marketing and BD leaders to bring direction, capability and practical progress.

Ways We Can Work Together

Engagements typically take one of three forms, depending on where your team is starting from.

AI Foundations

Introductory sessions that establish a shared understanding of how AI applies to legal marketing and BD, and what responsible use looks like in practice.

Working Sessions

Structured workshops tailored to your firm’s tools, workflows and priorities, moving your team from inconsistent experimentation to practical, confident use.

Strategic Advisory

For firms ready to move beyond experimentation. I work alongside marketing leaders and their senior stakeholders to build the governance, workflows and internal narrative needed to embed AI as part of how the team operates.

The Reality Most Teams Face

Time is being saved on drafting but spent on fixing — the net gain is unclear
Nobody wants to admit how much or how little they're using it
Junior staff are ahead of their managers, which creates awkward dynamics
Content is becoming harder to distinguish from competitors using the same tools
Leadership wants direction but lacks a clear brief
Firms are solving for efficiency when the real opportunity is better preparation and insight

What most firms need is not more tech but clear thinking and structured adoption.

How I Help

AI-Driven Legal Marketing Strategy

My work sits at the intersection of legal marketing strategy, capability building and practical AI use. I help teams understand where AI genuinely adds value and how to introduce it in a way that protects professional standards and builds lasting confidence.

This is not generic AI training. It is grounded in the realities of legal marketing: the quality standards, the governance concerns and the commercial pressures your team actually faces.

A Typical Progression

Most firms move through a natural sequence:

01

Understanding — AI Foundations

02

Application — Working Sessions

03

Embedding — Strategic Advisory

There is no obligation to follow it in full. But for firms that do, each stage builds on the last.

What Clients Say

“Vikki delivered a fantastic AI workshop for my team. We learned so much and are now working with her to put it into action.”

Marketing Director,

UK Commercial Law Firm

Ready to Talk?

The best starting point is a short conversation.