Vikki is a seasoned consultant, specialising in strategic business development and marketing for independent law firms across the world.
With 25 years of experience in the legal sector, Vikki has a proven track record of advising numerous law firms expand their client bases and build their reputations. She understands the challenges law firms face in staying relevant and works with firms eager to introduce new technologies and make necessary cultural shifts to stay ahead.
She is valued by clients for her deep understanding of the inner workings of law firms and her positive, ‘can-do’ approach to change.
Edge International Consultant
Vikki is a consultant with Edge International which was founded in 1983 with the objective of providing expert consulting and advisory services to law firms and other professional services firms through a group of highly qualified practitioners.
Edge International is a truly global consultancy with an international presence working with firms and legal departments throughout the U,K, Canada, the U.S., Latin America, Europe, the Far East, Australasia and Africa.
Law firm clients range from small boutiques to the largest firms in the world, and Edge International is honoured to have served at least one of the top ten firms in over a dozen different countries.
See more about Edge and their consultants
Marketing Consultancy Services
Market Positioning & Differentiation
She has expertise in conducting comprehensive competitive analyses and stakeholder research to identify law firms’ distinctive strengths. Skilled at crafting compelling positioning strategies and messaging frameworks that help legal practices stand out in crowded markets.
Client Growth & Revenue Enhancement
Proficient in designing structured client development programs that maximise existing relationships in mid-size law firms. Experienced in implementing client segmentation strategies and cross-selling initiatives, that drive sustainable revenue growth.
Business Development Culture Transformation
Experienced in shifting law firm cultures from reactive to proactive business development models. Adept at designing BD enablement strategies, and implementing accountability frameworks that ensure business development becomes embedded in daily practice.
Business Development Training & Coaching – working with individual partners or groups of lawyers who need to understand the key skills and competencies associated with winning new business and developing client relationships
Marketing Tech, AI-Driven Marketing & BD Innovation
Expert in evaluating legal marketing processes, selecting, and implementing marketing technology solutions for legal practices. Growing an understanding of how to implement AI solutions that increase efficiency, and has experience in training teams to incorporate these technologies into daily workflows.