Fractional CMO
Fractional CMO for Law Firms
Are you a small to mid-size law firm who has recognised the need for a senior marketing manager or director but can’t justify the expense of a full-time employee? If so, then hiring me as a fractional CMO may be your solution.
The Fractional CMO concept originated in the US but is gaining popularity in the UK. A FCMO is a part-time Chief Marketing Officer who works strategically with multiple firms simultaneously.
In the current uncertain economic environment, and difficult recruiting environment, more and more firms are turning to FCMOs to access cost effective, high-level marketing expertise without the long-term commitment.
Doing so allows firms to scale their marketing efforts up or down as needed, avoiding the risks of over-hiring or under-utilising talent.
Advantages of hiring me as a Fractional CMO
As a seasoned professional with a long career inhouse in law firms, I can hit the ground running, making an impact fast.
Unlike freelancers or agencies, as a Fractional CMO I will become fully integrated into your internal team taking ownership of marketing efforts and becoming fully invested in the success of the firm.
Having managed law firm marketing departments before, I am well equipped to oversee and train team members, spearhead hiring efforts, and bring industry knowledge specific to the legal sector.
In a crowded market, with an overwhelming number of options for marketing services, you will find that my trusted network of tried and tested providers can prove invaluable. Furthermore, I can use my comparative knowledge to negotiate supplier rates from a position of strength.
My insights garnered from other clients can benefit everyone’s experience. For example, when introducing a new marketing technology, having seen it in play before I can advise you of the benefits, and warn you of all the potential issues of its implementation.
How hiring a FCMO works in practice
Having been a fractional CMO for various mid-size law firms over the last few years’, I have learnt the most important aspect for successful integration involves clear communication of goals and expectations from the outset.
If you are interested in discussing how we could work together, please get in touch with me at [email protected]
