by legallinchpin | Jan 30, 2024 | Uncategorised
In the Age of AI, Legal directories still matter In an era dominated by digital marketing, social media and AI one might assume that traditional legal directories have become less important. Therefore, the question is: why do leading law firms, with substantial...
by legallinchpin | Jan 30, 2024 | Uncategorised
(This article originally appeared in PM Magazine. For further details go to www.pmforum.co.uk) The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right, and as such the...
