SPEAKER PROFILE

Vikki Bentwood

AI, Leadership, Marketing & the Business of Law

Vikki Bentwood works with law firm leaders on the business questions AI raises, not the technical ones. What does this mean for growth? For clients? For how we position ourselves? And what should we actually do?

With over 25 years advising boutique and mid-size law firms, she’s known for helping leadership and marketing teams cut through complexity and get clear on what matters. As founder of Legal Linchpin, she brings real legal sector insight and a practical understanding of how firms work including partnership dynamics, client expectations, business development, and delivery.

Vikki’s background gives her an unusual perspective. She’s been Head of Marketing and BD inside law firms and worked as a consultant and coach across the UK and internationally. She speaks credibly to lawyers and senior marketing leaders alike, and she understands the gap between what leaders want to achieve and what’s realistic.

Her focus is on AI and its impact on the business of law — growth, positioning, client trust, and internal culture. She works with managing partners, leadership, and marketing teams to make proportionate, commercially sound decisions without getting lost in hype or paralysed by fear.

Vikki is a regular speaker at leading legal conferences, including the Legal Network International Conference(Milan, May 2025), the Law Firm Marketing Summit (London, October 2025), the Across Borders Alliance of Lawyers (November 2025), and the London Criminal Courts Solicitors’ Association (December 2025).

Her talks deliberately skip the technical detail. Instead, she focuses on what leaders need to answer: what changes, what doesn’t, where to lead, where to wait, and how to move forward.

Her sessions are practical, candid and highly relevant. She translates AI into a leadership and business issue — not a tech problem.

Speaking Topics Include:

• AI, Business Development and Growth: What Law Firm Leaders Need to Decide.
• How to update your marketing and BD strategy in the age of AI.
• AI Essentials:  Practical tips and tools you can start using straight away.
• Talking to Clients About AI: What Law Firm Leaders Need to Understand.
• AI for Legal Marketing and BD Leaders: What to Use, What to Ignore, and What to Lead With.